Natalie Gerber • Calgary, Canada
Shopify Store Development
Natalie Gerber is a contemporary textile designer whose work blends sustainability, artistry, and functionality. Her studio practice emphasizes handcrafted, small-batch production with a focus on eco-conscious materials and processes. Drawing inspiration from her South African roots, Natalie explores pattern, line, and color through silkscreen printing, creating textiles that are both functional and artful. From her Calgary studio at cSpace King Edward, she also shares her craft by offering workshops in fibre arts, engaging the community in sustainable design practices.
Working with This is Monitor, who provided the Adobe XD prototype and design direction, I developed a custom Shopify store to support Natalie’s expanding online presence. By customizing templates with Liquid, HTML, and CSS, I created a responsive platform that showcases her textile collections, workshops, and collaborations. The result is a clean, scalable site that reflects Natalie’s brand ethos—environmentally responsible, creative, and accessible—while giving her full control over managing products and content.
Shopify (Liquid), HTML5, CSS, jQuery, Adobe XDProject was produced with -> thisismonitor.com
Challenge
Natalie needed a modern e-commerce platform that would not only showcase her textile collections and workshops but also reflect her sustainable brand ethos. Her existing setup lacked flexibility, visual appeal, and ease of content management for a growing online presence.Solution
With design direction and an Adobe XD prototype from This is Monitor, I implemented a custom Shopify store. By customizing Liquid templates along with HTML and CSS, I created a responsive, scalable site that highlights Natalie’s work and gives her full control over products and content.Client
Natalie GerberFounder: Natalie Gerber
Location: Calgary, Canada
The Natalie Gerber project successfully transformed an Adobe XD prototype into a fully functional Shopify store. The build not only elevated her digital presence but also provided a flexible platform to showcase textiles, workshops, and collaborations. By combining thoughtful design direction from This is Monitor with custom development, the result is a scalable, responsive site that reflects Natalie’s commitment to sustainability and craftsmanship.
